The Nu Forest Products lumber mill site has been in downtown Healdsburg for more than 80 years—employer, economic driver, and proud producer of quality wood products. Over several decades, the mill and the town grew together, until Nu Forest had outgrown its space.
Nu Forest's management made the decision to relocate to a much larger 26-acre site in Cloverdale, where they'll be able to consolidate operations, increase efficiencies, hire more employees, and expand the business.
In 2016, Replay Destinations purchased the former Nu Forest site, as well as the adjacent abandoned inn, for a total of 9.6 acres that the city considers ripe for revitalization. Replay opened an office on Center Street and began consulting with locals and government to sensitively plan the site's future. It is a literal front door to Healdsburg and directly across from the future SMART rail station. Considering its size and proximity to the center of town, the site's potential is profound.
CHAP (Central Healdsburg Avenue Plan) 2015
For three quarters of a century, lumberyard staff and locals have called this part of town "the mill." Replay will retain that industrial heritage by naming the new neighborhood Mill District. Mill artifacts will be transformed and integrated into the design, and wood will be used in dramatic ways, keeping this aspect of Healdsburg's history alive. Replay, working with world-renowned Olson-Kundig and SB Architects, will use robust beams from Nu Forest's last cut throughout the development.
David Hill, Managing Director, Replay